ONLY IF YOU PAID HEED TO THE FACT THAT BIG BILLION DAY SALE WAS ACCESSIBLE ONLY THROUGH FLIPKART’S MOBILE APP! YES, THAT’S A BIG COMMERCIAL TACTIC. AND UNKNOWINGLY IF YOU INSTALLED THE APP.
Know how exactly Flipkart made you benefit it, while thinking you were enjoying sale! WHY BIG BILLION DAY was app-only-
1. Flipkart wanted to compel you to give its app a permanent corner in your heart (your mobile) than being a mere choice amongst other websites !
When one downloads the app of Flipkart (or Myntra) , they give them a chunk of space in the device they constantly keep using. Now, that gives Myntra a clear advantage over others, who’ve become just ‘an option’ to go for, whereas it reserved for itself a fairly stable space.
2. When most of your customers come by plane, then why unnecessarily pay to maintain a road ?
70-75% of Fliplart’s and some other sites’ traffic comes actually from mobile devices. And when you well know that most of the new users of internet will come online only through a small device in their pocket, it makes no business sense to heavily run a website for a very small base. Also maintaining apps is far cheaper than website and hence it helps in cutting costs too. (Although, the traffic from desktop is still stable and hasn’t decline, the % increase is only because of the increased mobile users !)
3. Because push notifications irritate us more than email ones. 😛
It is seen that push notifications receive eight times more clicks than those sent over mail. And thus it makes pure sense to irritate us with constant popping “Upto 40% sale” messages. 😀
4. To know what exactly are you crazy for and can’t wait to order!
Since mobile is the device you are constantly glued to, and you use for searching every hell product you can think of, so using the same data Myntra and Flipkart are now looking to build data base of their own and give you more personalized notifications and ads.
Like you searched for a new bed sheet for the apartment you’ve just bought, but you didn’t really buy it for it was not nice enough for the price. Then you probably will see something like this popping up on your phone-
This is how Flipkart trolled us all. And hence they say- Thank You.